Day 2 of the regular blogging adventure with a focus on media, marketing, and business. I've blogged for many years with pictures of my kids. So, this is nothing new, just a focus and discipline to do it regularly.
Monday's notes
Media: Facebook skews female and younger than 40, according to this piece (thanks to Involution Digital for the tweet). I manage a radio station that targets men over the age of 30. I cringe when I hear business owners talk about "moving the bulk" of their marketing dollars to Facebook and digital. Facebook is a tactic within a strategy. It's not a solution to the bigger marketing challenge.
Sometimes I feel Facebook is this "periods" viral or email marketing. In the mid '90s, everyone needed a website. Then it became permission marketing. Then it became podcasting. Then it was getting a video to go viral. Now, it's Facebook and Twitter - and I'm sure I missed a few "periods." I wonder what the next fed or trend will be. Don't get me wrong, social media and marketing is real - Facebook may be the fad and eventually replaced.
Marketing: Big Data
That's the buzzword of the young year so far. I've been associated with "Big Data" in various roles throughout my career including my days as a sportswriter (who doesn't want to know the best free throw shooter on the bench?).
Now, "Big Data" seems to be the rage. The problem is, big data requires big investment of the only two resources we have - time and money. In order to maintain the data, you need people. In order to analyze the data, you need people. And, these people need time to gather, organize, and make decisions.
Yet, big data requires big commitment - something too many companies are not willing to do in the world of "lean and mean." Too often, the data says to do something that will alter the bottom line - including staffing up to be able to use "big data" - and that decision is ignored.
My hope is that big data becomes a part of every company's operations as the benefits are immense. In order to do that, Big Data needs to be cultural from the board room to the mail room.
Business: Stick to the model
I've been a Dallas Cowboys fan for more than 35 years. This piece killed me because Jerry Jones ignored the data and made a guess on a person. He missed on productivity and need because he's the boss.
At KSHE-95, we use an interview tool to gauge whether a potential hire has talent traits that match with others who've been successful in our organization. It's not 100% fool-proof, yet it's more accurate than a gut feeling.
The draft board is very similar to our talent tool. If we ignore our talent tool, we run the risk of a bad hire. Leaving your draft board to take a flyer probably leads to similar issues.
Life: Harry Carey died 15 years ago today
He was the best baseball announcer ever. People only remember the caricature of Harry Carey from the 90s after age had caught up with him. Yet, when he was in his prime, nobody was better - including Vin Scully, Jack Buck, and Mel Allen.
Harry helped me fall in love with broadcasting because Cubs games were on TV during summer afternoons growing up in Illinois. He loved his job and brought that energy to the park each broadcast.
As I sit in St. Louis writing this, I know I'll be hammered by fans who remember how Harry left town and people who think Jack Buck was the best ever. Listen back to Harry's calls and his honesty and you'll realize he was probably the best to ever sit behind a microphone.
Back for more on Tuesday!
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